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Google Adwords Certification

4.9( 9 REVIEWS )
705 STUDENTS

Description

With over ten years of experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.

The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.

I provide insights and Google Ads tools you can use for your eCommerce business. This includes:

  • Building a strategic campaign structure to make the most of the Google Ads console
  • Utilizing Dynamic Search Campaigns to leverage long-tail traffic and keep costs low
  • Setting up Search Campaigns to best target category traffic
  • Implementing dynamic ad customizers to create hyper-relevant ads for searchers
  • Structuring your Google Shopping Campaigns for easy optimization towards maximum ROI.
  • Multi-tiered Retargeting strategies tailored explicitly for eCommerce campaigns

We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.

Benefits you will get

  • Affordable, engaging & premium-quality e-learning study materials
  • Assessment through Tests and Quizzes and instant result
  • Internationally recognized accredited qualification
  • Access to course content on mobile, tablet or desktop from anywhere anytime
  • Personalized learning – Learn at your own pace, time and place
  • A vast array of fascinating subjects
  • Regularly updated contents
  • Dedicated support team working 24/7

Requirements:

  • Anyone with any academic background can enroll into this course.
  • A device with an active internet connection

Assessment:

We assess our learners through quizzes or multiple choice test. This test will be assessed automatically and immediately to give you an instant result.

Certification:

The PDF copy of Certificate of Completion can be claimed at the free of cost. If you need a hardcopy of this certificate, you have to pay an additional payment. The time for PDF certificate turnaround is 24 hours, and for the hardcopy, it is 3-7 working days.

Course Curriculum

Introduction
Welcome ! 00:16:00
Getting Certified – Awards & Certifications 00:06:00
Google Ads Fundamentals Certification
Introduction to Fundamentals Certification 00:02:00
Learn the basics of Google Ads 00:25:00
Choose where your customers see your ads 00:20:00
Create effective text ads 00:16:00
Enhance your Ad with extensions 00:07:00
Choose the best campaign types 00:15:00
Organise your account for success 00:09:00
Reach customers with targeting 00:08:00
Help customers find you 00:12:00
Match types 00:07:00
Make Your ads seen 00:14:00
Media costs models 00:09:00
Determine a good bidding strategy 00:12:00
Select your bid strategy 00:14:00
Adjust Bids to favor performers 00:11:00
Align your budget with your goals 00:10:00
Evaluate campaign performance 00:13:00
Avoid Editorial Errors 00:06:00
Address Trademark disapprovals 00:07:00
Google Ads Search Certification
Introduction 00:03:00
Find customers with search marketing 00:11:00
Find the right performance solutions 00:22:00
Install Website conversion tracking 00:11:00
Install Website conversion tracking 00:11:00
Understand your audience better 00:07:00
Create search network campaign 00:18:00
Google Ads Display Certification
Introduction 00:02:00
Learn the basics of Display Network 00:10:00
Drive results with the Display Network 00:10:00
Target with the Display select 00:17:00
Remarketing with Display Ad 00:09:00
Choose the most beneficial ad formats 00:10:00
Assess & optimize your campaigns 00:22:00
Optimise your Display Campaign 00:18:00
Build effective creatives for your goals 00:08:00
Tailor ads with Dynamic Remarketing 00:12:00
Google Ads Video (YouTube) Certification
Introduction 00:01:00
The value of google’s Video Advertising 00:07:00
Build & Place your message 00:07:00
Find right solutions & metrics 00:11:00
launching your video campaign 00:11:00
Trueview discovery creative 00:08:00
Developing content on YouTube 00:08:00
Use video Remarketing to reconnect 00:11:00
Build video campaign in Google Ads 00:11:00
Keep track of video campaign performance 00:08:00
Optimise video campaign for success 00:08:00
Google Ads Shopping Certification
Introduction 00:03:00
Find new customers with Shopping Ads 00:12:00
Create a merchant center account 00:07:00
Capture your product data 00:08:00
Align bid strategy to shopping goals 00:11:00
Create a shopping campaign 00:11:00
Measure shopping campaign performance 00:10:00
Optimise the shopping campaign 00:07:00
Simplify with automatic item updates 00:08:00
Ensure shopping ads are compliant 00:05:00
Submit product data without errors 00:07:00
Fix crawl issues 00:08:00
Give incentives with merchant promotions 00:06:00
Sell nearby with Local Inventory Ads 00:07:00
Priortize shopping campaigns 00:06:00
Reach users with showcase shopping 00:07:00
Optimize the shopping campaign for Mobile 00:07:00
Google Ads Mobile Certification
Introduction 00:02:00
Drive your business with mobile 00:16:00
Do you want a mobile site or app ? 00:11:00
Design great mobile sites 00:19:00
Design great mobile apps 00:16:00
Google Ads formats & features for mobile 00:06:00
Target & bid for mobile ad placements 00:08:00
Drive calls with mobile campaigns 00:12:00
Drive store traffic with mobile 00:09:00
Drive installation of your app 00:11:00
Drive engagement with your app 00:09:00
Conclusion
Thank You ! 00:01:00

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