Curriculum
Introduction to Digital Marketing Starting an Online E-Commerce Store | |||
Introduction 00:06:00 | |||
Module 01: Types of E-Commerce Stores | |||
Types of E-Commerce Stores 00:04:00 | |||
Business to Business Ecommerce 00:04:00 | |||
Business to Consumer Ecommerce 00:05:00 | |||
Ecommerce 00:04:00 | |||
Consumer to Business Ecommerce 00:03:00 | |||
B2G (also called B2A) Government / Public Administration 00:05:00 | |||
Module 02: Types of E-Commerce Business Models | |||
Types of E-Commerce Business Models 00:04:00 | |||
Drop Shipping 00:04:00 | |||
Wholesaling and Warehousing 00:04:00 | |||
Private Labeling and Manufacturing 00:04:00 | |||
White Labeling 00:03:00 | |||
Subscription 00:04:00 | |||
Module 03: What You Can Sell in an E-Commerce Store | |||
What You Can Sell in an E-Commerce Store 00:03:00 | |||
Identify or Create Products That Solve a Problem 00:04:00 | |||
Find Products You and Other People are Passionate About 00:05:00 | |||
Find Products You and Other People are Passionate About 00:05:00 | |||
Find Products With Branding Potential 00:04:00 | |||
Hop on Trends Early 00:04:00 | |||
Find Products that Fulfill Guilty Pleasures 00:04:00 | |||
Module 04: Digital Marketing Strategies to Market an E-Commerce Business | |||
Digital Marketing Strategies to Market an E-Commerce Business 00:04:00 | |||
Boost Product Visualization 00:03:00 | |||
Add Video 00:03:00 | |||
Automate with Chatbots 00:05:00 | |||
Reduce Cart Abandonment 00:04:00 | |||
Use Retargeting Tactics 00:03:00 | |||
Module 05: Tips to Increase E-Commerce Online Sales | |||
Tips to Increase E-Commerce Online Sales 00:04:00 | |||
Reach in-market Shoppers with Google Shopping Ads 00:03:00 | |||
Remarket to Them with Display Ads 00:04:00 | |||
Turn Likes into sales with Shopping on Instagram 00:04:00 | |||
Instill Trust with Customer Reviews 00:03:00 | |||
Up your Cross-selling Game with Pop-ups 00:04:00 | |||
Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business | |||
Incorporating Affiliate Marketing into Your E-Commerce Business 00:04:00 | |||
Determine if an Affiliate Program is Right for You 00:04:00 | |||
Find Publishers to Partner With 00:05:00 | |||
Review and Approve Publishers 00:04:00 | |||
Conduct Ongoing Review 00:04:00 | |||
Win new Customers with Referral Marketing (Affiliate Marketing) 00:04:00 | |||
Review 00:04:00 |
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