Curriculum
Introduction to Digital Marketing Starting an Online E-Commerce Store | |||
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Introduction 00:06:00 | ||
Module 01: Types of E-Commerce Stores | |||
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Types of E-Commerce Stores 00:04:00 | ||
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Business to Business Ecommerce 00:04:00 | ||
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Business to Consumer Ecommerce 00:05:00 | ||
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Ecommerce 00:04:00 | ||
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Consumer to Business Ecommerce 00:03:00 | ||
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B2G (also called B2A) Government / Public Administration 00:05:00 | ||
Module 02: Types of E-Commerce Business Models | |||
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Types of E-Commerce Business Models 00:04:00 | ||
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Drop Shipping 00:04:00 | ||
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Wholesaling and Warehousing 00:04:00 | ||
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Private Labeling and Manufacturing 00:04:00 | ||
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White Labeling 00:03:00 | ||
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Subscription 00:04:00 | ||
Module 03: What You Can Sell in an E-Commerce Store | |||
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What You Can Sell in an E-Commerce Store 00:03:00 | ||
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Identify or Create Products That Solve a Problem 00:04:00 | ||
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Find Products You and Other People are Passionate About 00:05:00 | ||
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Find Products You and Other People are Passionate About 00:05:00 | ||
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Find Products With Branding Potential 00:04:00 | ||
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Hop on Trends Early 00:04:00 | ||
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Find Products that Fulfill Guilty Pleasures 00:04:00 | ||
Module 04: Digital Marketing Strategies to Market an E-Commerce Business | |||
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Digital Marketing Strategies to Market an E-Commerce Business 00:04:00 | ||
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Boost Product Visualization 00:03:00 | ||
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Add Video 00:03:00 | ||
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Automate with Chatbots 00:05:00 | ||
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Reduce Cart Abandonment 00:04:00 | ||
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Use Retargeting Tactics 00:03:00 | ||
Module 05: Tips to Increase E-Commerce Online Sales | |||
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Tips to Increase E-Commerce Online Sales 00:04:00 | ||
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Reach in-market Shoppers with Google Shopping Ads 00:03:00 | ||
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Remarket to Them with Display Ads 00:04:00 | ||
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Turn Likes into sales with Shopping on Instagram 00:04:00 | ||
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Instill Trust with Customer Reviews 00:03:00 | ||
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Up your Cross-selling Game with Pop-ups 00:04:00 | ||
Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business | |||
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Incorporating Affiliate Marketing into Your E-Commerce Business 00:04:00 | ||
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Determine if an Affiliate Program is Right for You 00:04:00 | ||
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Find Publishers to Partner With 00:05:00 | ||
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Review and Approve Publishers 00:04:00 | ||
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Conduct Ongoing Review 00:04:00 | ||
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Win new Customers with Referral Marketing (Affiliate Marketing) 00:04:00 | ||
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Review 00:04:00 |
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