Curriculum
Introduction | |||
Digital Marketing 00:02:00 | |||
DMM Intro 00:02:00 | |||
Digital Marketing Strategy in 10 Minutes 00:09:00 | |||
Define Your Business & Target Audience | |||
Define your Purpose 00:04:00 | |||
Case Studies 00:05:00 | |||
Positioning Your Brand 00:04:00 | |||
Case studies – Positioning 00:03:00 | |||
Unique Selling Proposition 00:06:00 | |||
Personality4 00:02:00 | |||
Case Study – Personality 00:07:00 | |||
Find Your Audience 00:05:00 | |||
Validate Your Business 00:09:00 | |||
Brand Identity | |||
Intro Brand Identity 00:02:00 | |||
Case Study – 3 Company Styles 00:05:00 | |||
Free Branding Tools 00:08:00 | |||
Learn Canva in 10 Minutes 00:11:00 | |||
Learn Photoshop in 30 Minutes 00:26:00 | |||
Websites | |||
Intro to Websites 00:04:00 | |||
Choose a Domain Name 00:06:00 | |||
Intro to WordPress Lessons 00:01:00 | |||
Email Marketing | |||
Easy Email Marketing Funnel 00:07:00 | |||
Email Marketing Tools 00:04:00 | |||
Lead Magnets 00:07:00 | |||
Where to put opt-in forms 00:06:00 | |||
Segmenting and Tagging Your Subscribers 00:05:00 | |||
Email Sequences 00:13:00 | |||
Better Email Subject Lines 00:04:00 | |||
Using Analytics to Improve Emails 00:07:00 | |||
Case Study – 100 Subscribers in Less Then 1 Week 00:06:00 | |||
Copywriting, Blogging & SEO | |||
Copywriting Basics 00:02:00 | |||
A.I.D.A 00:06:00 | |||
Case Study of a Sales Page 00:08:00 | |||
10 Commandments of Copywriting 00:07:00 | |||
Write Better Headlines 00:05:00 | |||
Write Quality Articles 00:06:00 | |||
Optimize Your Website SEO 5 minutes agoMore 00:05:00 | |||
YouTube | |||
Intro to YouTube 00:07:00 | |||
Case Study – YouTube Sales Funnel 00:05:00 | |||
YouTube SEO – Watch Time vs. Views 00:04:00 | |||
Keyword Research for YouTube Videos 00:06:00 | |||
Start Your New Channel 00:03:00 | |||
Channel Art and Icon 00:07:00 | |||
Channel Description 00:03:00 | |||
Customize Your Channel Design 00:04:00 | |||
Add a Channel Trailer 00:03:00 | |||
YouTube Channel Settings and Verification 00:07:00 | |||
Upload Defaults, Featured Content, and Channel Branding 00:06:00 | |||
Uploading Videos + Titles, Tages, Description 00:12:00 | |||
Cards and End Screens 00:08:00 | |||
Use YouTube Analytics to Grow Your Channel 00:06:00 | |||
Quickly Respond to Fans with the Community Tab 00:02:00 | |||
Live Streaming with YouTube Live 00:04:00 | |||
Free Music on YouTube Live 00:02:00 | |||
Create a YouTube Ad. 00:05:00 | |||
Spy on Competition with Social Blade 00:04:00 | |||
Video Marketing | |||
Intro to Video 00:04:00 | |||
Video Equipment for Beginners 00:09:00 | |||
Tools to Make Your Videos More Pro 00:04:00 | |||
Structure a Video that Sells 00:04:00 | |||
Intro to Video Production Bootcamp 00:01:00 | |||
Intro to FB Groups 00:02:00 | |||
Create Your Group – Walk Through 00:11:00 | |||
Tips for a More Engaged Facebook Group 00:08:00 | |||
Scheduling Posts, Live Video, and More 00:04:00 | |||
Facebook Groups (Social Media Marketing) | |||
Why Facebook Pages are Important for your Business 00:01:00 | |||
Creating a Stunning Facebook page for your business 00:01:00 | |||
Adding Essential Information to your Facebook Page 00:09:00 | |||
Selecting your Profile Image 00:11:00 | |||
Creating Professional Facebook Cover Image for your Pages 00:05:00 | |||
Creating a captivating Facebook Page Description using the ads. 00:13:00 | |||
Getting your Facebook Page Username 00:03:00 | |||
Facebook Page Apps to increase fans engagement 00:08:00 | |||
Top 0 Ways to Monetize your Facebook Page 00:12:00 | |||
Exploring Publishing tools 00:10:00 | |||
Scheduling Facebook posts 00:05:00 | |||
How to spy your competitors on facebook 00:11:00 | |||
How to guarantee your fans see all your posts 00:10:00 | |||
Exploring Facebook Insights 00:12:00 | |||
Four Unlimited sources of royalty free image 00:12:00 | |||
Promoting your Facebook Page 00:11:00 | |||
Turn any image a clickable Facebook Post 00:05:00 | |||
Assignment – Create a Facebook page 00:03:00 | |||
Facebook Pages (Social Media Marketing) | |||
Introduction to Facebook Ads 00:01:00 | |||
Introduction to the Facebook Ads Manager 00:06:00 | |||
Introduction to the Facebook Ads Manager 00:06:00 | |||
Setting up your Facebook payment account 00:02:00 | |||
Defining your Facebook Target Audience 00:12:00 | |||
Level 1 – Creating the Ad 00:05:00 | |||
Level 1 – Boosting your Post 00:09:00 | |||
Level 2 – Creating your Ad in the Ads Manager 00:11:00 | |||
Tips to have your ad approved by facebook 00:03:00 | |||
Analyzing Results 00:11:00 | |||
Assignment Create a Facebook Ad 00:01:00 | |||
Facebook Ads (Social Media Marketing) | |||
What is facebook retargeting and why is importent for you 00:05:00 | |||
Creating a facebook pixel 00:06:00 | |||
Installing the pixel in WordPress 00:05:00 | |||
Installing the pixel in a non-WordPress website 00:02:00 | |||
TESTING IF THE PIXEL IS WORKING 00:04:00 | |||
Creating your first audence with THE Pixel 00:04:00 | |||
Facebook pixel advanced audience creation 00:14:00 | |||
MESSAGE – YOUR AUDIENCE IS TOO SMALL 00:02:00 | |||
Creating your optimized FB Ad with the Pixel 00:11:00 | |||
Assignment – Installing the facebook Pixel in your web 00:01:00 | |||
Facebook For Local Business (Social Media Marketing) | |||
How Facebook Ads can Help you have a local business 00:06:00 | |||
This is the Plan for your Local Business 00:08:00 | |||
Reaching people around your Business 00:10:00 | |||
Creating Your Local Business ad 00:10:00 | |||
Assignment Local Business 00:02:00 | |||
Google Adwords | |||
Google Adwords for your Business 00:02:00 | |||
How Adwords Works 00:03:00 | |||
Setting up your Adwords Account 00:07:00 | |||
Example of Ads that we are creating 00:05:00 | |||
Exploring the Adwords Interface 00:05:00 | |||
Discovering the best keywords 00:11:00 | |||
Creating a Google Adwords Search Campaign 00:06:00 | |||
Choosing your Vid setting for Google Adwords 00:04:00 | |||
Creating an Ad group and Adding Keywords 00:04:00 | |||
Finalizing your Google Ad 00:06:00 | |||
Managing your Google Ads Campaigns and Analytics 00:03:00 | |||
Creating a YouTube Ad with Google Adwords 00:10:00 | |||
Your Next Steps 00:03:00 | |||
Assignment Google Adwords 00:01:00 | |||
Twitter (Social Media Marketing) | |||
Why Twiter and how it can help your business growth 00:02:00 | |||
Choosing the best username or twitter handle 00:06:00 | |||
4 tips to choose your twitter handle 00:02:00 | |||
Creating a Twitter account 00:05:00 | |||
Creating an Outstanding Twitter profile page 00:04:00 | |||
Adding your Profile and Header Photo 00:10:00 | |||
Writing an optimized bio 00:11:00 | |||
Pin the most important tweet for your bio 00:06:00 | |||
Connecting with other influencers 00:06:00 | |||
Twitter hashtags 00:06:00 | |||
Growing your Twitter presence with Jooicer 00:09:00 | |||
Add Twitter Buttons to your Website 00:10:00 | |||
Add Twitter widgets to your website 00:07:00 | |||
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00 | |||
Twitter Ads – Adding your Payment Method 00:01:00 | |||
Twitter Ads – Creating other Twitter ads 00:02:00 | |||
Twitter Ads – Promoting a Tweet 00:02:00 | |||
Assignment Twitter 1 day ago More 00:02:00 | |||
Instagram (Social Media Marketing) | |||
Instagram for Business – Whats our strategy 00:04:00 | |||
Create an Instragram for Business profile 00:04:00 | |||
Building a Killer Instragram Profile 00:03:00 | |||
2 Building a Killer Instagram profile 00:04:00 | |||
3 Building a Killer Instagram Profile 00:05:00 | |||
4 Building a Killer Instagram Profile 00:02:00 | |||
Accessing the Ads Manager 00:03:00 | |||
Creating your First Instagram Ad 00:04:00 | |||
Creating your Instagram Ad inside the App 00:08:00 | |||
Important Tips to have a successful Ad on Instagram As inside the App 00:05:00 | |||
Mistake 1 00:02:00 | |||
Mistake 2 00:01:00 | |||
Mistake 3 00:02:00 | |||
Mistake 4 00:01:00 | |||
Mistake 5 00:01:00 | |||
Mistake 6 00:01:00 | |||
Tools to create instagram photos 00:04:00 | |||
Creating Viral Instagram Photos 00:13:00 | |||
Adding Your Logo or Website to your Instagram Post 00:05:00 | |||
Instagram Live and Instagram Stories 00:04:00 | |||
Assignment – Instagram Ads 00:01:00 | |||
Pinterest (Social Media Marketing) | |||
Why Printerest and how it can your business grow 00:03:00 | |||
Opening a Printerest Business Account 00:03:00 | |||
Linking Pinterest with your Website and getting a Verifed account 00:05:00 | |||
Linking Pinterest with other Social Media platforms 00:02:00 | |||
Optimizing your Pinterest Profile 00:09:00 | |||
Creating Boards 00:09:00 | |||
Using Secret Boards 00:03:00 | |||
The Powerful Pinterest notification 00:01:00 | |||
Adding pinterest chrome extension 00:03:00 | |||
Adding Pinterest to your Website 00:14:00 | |||
Pinterest Ads – Getting started 00:03:00 | |||
Pinterest Ads Panel Overview 00:03:00 | |||
Creating a Pinterest Ad 00:13:00 | |||
Creating Pinterest Ads Fast 00:03:00 | |||
Assignment Pinterest 00:01:00 | |||
LinkedIn (Social Media Marketing) | |||
Welcome to Linkdin Marketing 00:02:00 | |||
Setting up to LinkedIn account 00:06:00 | |||
Adding Experience, Skills, Accomplishment to your LinkedIn 00:03:00 | |||
Adding a professional Background photo 00:04:00 | |||
Adding media to your linkedIn URL 00:06:00 | |||
Changing your LinkedIn URL 00:04:00 | |||
Adding your Website to LinkedIn 00:06:00 | |||
Creating Shareable content on LinkedIn 00:04:00 | |||
LinkedIn Company Pages Examples 00:06:00 | |||
Creating a LinkedIn Company Page 00:02:00 | |||
Managing your LinkedIn Company Page 00:07:00 | |||
Getting 50 dollar in LinkedIn Ads Credits 00:03:00 | |||
LinkedIn Ads Introduction 00:03:00 | |||
Creating a linkedIn Sponsored Content Ad. 00:12:00 | |||
Waiting for LinkedIn Ad approval 00:01:00 | |||
Creating a LinkedIn Text Ads Campaign 00:07:00 | |||
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00 | |||
Quick view at the LinkedIn Campaign Manager 00:03:00 | |||
Assignment LinkedIn 00:02:00 | |||
Periscope (Social Media Marketing) | |||
What is Periscope 00:01:00 | |||
Optional Equipment that will make your scopes looks profession 00:05:00 | |||
Assignment Periscope 20 hours ago More 00:01:00 | |||
Social Media Live Streaming | |||
Basic Eqipment for Social Media Streaming 00:09:00 | |||
Planning an irresistible Live Streaming Session 00:10:00 | |||
Facebook Live Basics 00:05:00 | |||
Facebook Live Session from your Smartphone 00:07:00 | |||
Sharing our Facebook Live Sessions 00:03:00 | |||
3 ways to Reuse your Facebook Live Sessions 00:05:00 | |||
YouTube Live Basics 00:02:00 | |||
Runing a YouTube Live from your Smartphone 00:05:00 | |||
Instagram Live 00:03:00 | |||
Periscope Live 00:03:00 | |||
Introduction to OBS Broadcaster Software 00:03:00 | |||
Setting up your OBS Software 00:11:00 | |||
Using OBS Studio Mode 00:05:00 | |||
Facebook Live Streaming with OBS 00:12:00 | |||
YouTube Live Streaming with OBS 00:07:00 | |||
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00 | |||
Other awesome software for Live Streaming 00:08:00 | |||
Assignment Social Media Live Streaming 00:03:00 | |||
Podcasting | |||
Podcasting Intro 00:02:00 | |||
Podcasting Tools 00:07:00 | |||
Hosting Your Podcat with Libsyn 00:07:00 | |||
Submitting Podcast to iTunes 00:02:00 | |||
Validate Your Podcast Work 00:01:00 | |||
Quora | |||
Quora Basics 00:03:00 | |||
Finding, Answering and Optimizing Your Quora Answers 00:03:00 | |||
Google Analytics | |||
Setting Up Google Analytics 00:06:00 | |||
Navigating the Google Analytics Dashboard 00:07:00 | |||
Know Your Audience with Analytics 00:06:00 | |||
User Acquisition and Behavior Flow 00:13:00 | |||
See Where Visitors Click with Page Analytics 00:05:00 | |||
User Behavior and Site Speed 00:04:00 | |||
Setting Up Goals 00:03:00 | |||
Google Plus (Social Media Marketing) | |||
Welcome to Google plus 00:01:00 | |||
Whats the difference between Google Pages and Profile 00:04:00 | |||
Adding your Profile and Cover image 00:05:00 | |||
Adding your Contact info 00:05:00 | |||
Adding links to your Website and Socal Media 00:02:00 | |||
Adding your Story 00:04:00 | |||
Previewing the page 00:05:00 | |||
Conclusion | |||
Conclusion 00:02:00 |
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