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Benefits you will get

  • Affordable, engaging & premium-quality e-learning study materials
  • Internationally recognized accredited qualification
  • Dedicated support team working 24/7
  • Access to course content on mobile, tablet or desktop from anywhere anytime
  • Personalized learning – Learn at your own pace, time and place
  • A vast array of fascinating subjects
  • Regularly updated contents

Description

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts.  The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.

I explain the idea behind each technique and I give you ideas and example cases on how I have used it.  I then show you how to set it up step by step inside Google Ads.  We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.

What you’ll learn

  • Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
  • Access Google Ads tools for forecasting performance
  • Budget Optimisation techniques using regression formula
  • Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
  • Improving Geotargeting for Local Businesses With A Double Campaign Structure
  • How To Setup, Run, Pivot & Interpret the Paid & Organic Report
  • Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
  • Identify Opportunities Between Organic & Paid Listings
  • Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
  • How to find the key pitfalls in any Google Ads account
  • How to Audit a new or existing Google Ads account and find issues to improve upon quickly
  • Utilise Dynamic Ad Customisers for more personalised ads
  • Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
  • Understand attribution models and why the default last click is not always ideal
  • Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
  • Develop a multi-funnel remarketing strategy for GDN and search campaign

Requirements

  • Able to set up your own Google Ads account
  • Be confident navigating Google Ads accounts
  • Basic exposure to excel filtering & pivot tables

Certification:

Getting the certificate is easy. After Completion, get the PDF certificate within 24 hours at only $25.99. For the Hard copy, the amount is $40.99 and it will reach to you within 37 working day.

Curriculum

Introduction
Introduction 00:02:00
Testing Ad Concepts
Introduction to Ad Concepts 00:02:00
Example Ad Concepts 00:04:00
Label Setup 00:04:00
Reporting on Ad Concepts 00:08:00
Google Ads Paid & Organic Interaction Report
Understanding the usefulness of this report 00:03:00
Linking Google Ads with Search Console 00:04:00
Excel Report Setup & Pivot 00:04:00
Identifying Google Ads & SEO Search Term Opportunities 00:02:00
CTR Interaction between SEO & SEM 00:06:00
Geolocal Campaigns - Double Campaign Structure
The theory behind the double campaign 00:04:00
A practical example inside Google Ads 00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
Introduction to Drafts & Experiments 00:05:00
Example experiment Ideas for use 00:06:00
Draft & Experiment Setup 00:10:00
Report Analysis & explanation of symbols 00:05:00
Automate Budgeting for Multiple Ad Accounts
Introduction to the Google Spreedsheet template 00:02:00
Data Inputs 00:04:00
Reading the sheet output 00:06:00
AdWords Audit
Audit Overview 00:02:00
Auditing the Account Structure 00:08:00
Campaign Settings 00:04:00
Auditing on the AdGroup Level 00:10:00
Other Things to look for in an Audit 00:08:00
Remarketing Strategy & Implementation
Why Remarketing Works 00:03:00
GDN Remarketing 00:06:00
Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00
Customer Match (Email Retargeting) 00:01:00
Dynamic Remarketing 00:04:00
Lookalike Audiences 00:02:00
GDN Banner Sizes & Other Things to Consider 00:03:00
Audience List Sharing 00:14:00
Remarketing with Events 00:06:00
Artificial Intelligence & Machine Learning
What is AI & ML 00:06:00
Auto Rotate for Budgets & Ads 00:03:00
Dynamic Search Ads 00:03:00
Smart Bidding Strategies 00:07:00
Lookalike Audiences 00:02:00
Data Driven Attribution Models 00:03:00
Dynamic Ad Customisers
Introduction to Ad Customisers 00:04:00
Advantages & Example Uses 00:05:00
Setting up the Business Data Feed 00:06:00
Best Practice for Ads 00:03:00
Google Analytics for Google Ads
The Advantages of linking AdWords with GA 00:04:00
Linking GA & AdWords 00:02:00
AdWords Reports in GA 00:01:00
GA Conversion Tracking & Goal Setup 00:07:00
Remarketing Segments in GA 00:13:00
Attribution Models in Google Analytics 00:07:00
Using Scripts
Introduction to AdWords Scripts 00:04:00
404 Link Checker Script 00:07:00
Experiment Results Script 00:07:00
Google Ads Audit Script 00:06:00
AdWords Editor
Introduction and advantages of AdWords Editor over the online interface 00:04:00
Example Uses for AdWords Editor 00:04:00
AdWords Editor – what you can’t do 00:02:00
Competitor Research Tools
Auction Insights displayed graphically 00:17:00