Setup Menus in Admin Panel

  • LOGIN
  • No products in the cart.

Benefits you will get

  • Affordable, engaging & premium-quality e-learning study materials
  • Internationally recognized accredited qualification
  • Dedicated support team working 24/7
  • Access to course content on mobile, tablet or desktop from anywhere anytime
  • Personalized learning – Learn at your own pace, time and place
  • A vast array of fascinating subjects
  • Regularly updated contents

Description

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts.  The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.

I explain the idea behind each technique and I give you ideas and example cases on how I have used it.  I then show you how to set it up step by step inside Google Ads.  We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.

What you’ll learn

  • Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
  • Access Google Ads tools for forecasting performance
  • Budget Optimisation techniques using regression formula
  • Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
  • Improving Geotargeting for Local Businesses With A Double Campaign Structure
  • How To Setup, Run, Pivot & Interpret the Paid & Organic Report
  • Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
  • Identify Opportunities Between Organic & Paid Listings
  • Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
  • How to find the key pitfalls in any Google Ads account
  • How to Audit a new or existing Google Ads account and find issues to improve upon quickly
  • Utilise Dynamic Ad Customisers for more personalised ads
  • Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
  • Understand attribution models and why the default last click is not always ideal
  • Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
  • Develop a multi-funnel remarketing strategy for GDN and search campaign

Requirements

  • Able to set up your own Google Ads account
  • Be confident navigating Google Ads accounts
  • Basic exposure to excel filtering & pivot tables

Certification:

Getting the certificate is easy. After Completion, get the PDF certificate within 24 hours at only $25.99. For the Hard copy, the amount is $40.99 and it will reach to you within 37 working day.

Curriculum

Introduction
Introduction 00:02:00
Testing Ad Concepts
Introduction to Ad Concepts 00:02:00
Example Ad Concepts 00:04:00
Label Setup 00:04:00
Reporting on Ad Concepts 00:08:00
Google Ads Paid & Organic Interaction Report
Understanding the usefulness of this report 00:03:00
Linking Google Ads with Search Console 00:04:00
Excel Report Setup & Pivot 00:04:00
Identifying Google Ads & SEO Search Term Opportunities 00:02:00
CTR Interaction between SEO & SEM 00:06:00
Geolocal Campaigns - Double Campaign Structure
The theory behind the double campaign 00:04:00
A practical example inside Google Ads 00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
Introduction to Drafts & Experiments 00:05:00
Example experiment Ideas for use 00:06:00
Draft & Experiment Setup 00:10:00
Report Analysis & explanation of symbols 00:05:00
Automate Budgeting for Multiple Ad Accounts
Introduction to the Google Spreedsheet template 00:02:00
Data Inputs 00:04:00
Reading the sheet output 00:06:00
AdWords Audit
Audit Overview 00:02:00
Auditing the Account Structure 00:08:00
Campaign Settings 00:04:00
Auditing on the AdGroup Level 00:10:00
Other Things to look for in an Audit 00:08:00
Remarketing Strategy & Implementation
Why Remarketing Works 00:03:00
GDN Remarketing 00:06:00
Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00
Customer Match (Email Retargeting) 00:01:00
Dynamic Remarketing 00:04:00
Lookalike Audiences 00:02:00
GDN Banner Sizes & Other Things to Consider 00:03:00
Audience List Sharing 00:14:00
Remarketing with Events 00:06:00
Artificial Intelligence & Machine Learning
What is AI & ML 00:06:00
Auto Rotate for Budgets & Ads 00:03:00
Dynamic Search Ads 00:03:00
Smart Bidding Strategies 00:07:00
Lookalike Audiences 00:02:00
Data Driven Attribution Models 00:03:00
Dynamic Ad Customisers
Introduction to Ad Customisers 00:04:00
Advantages & Example Uses 00:05:00
Setting up the Business Data Feed 00:06:00
Best Practice for Ads 00:03:00
Google Analytics for Google Ads
The Advantages of linking AdWords with GA 00:04:00
Linking GA & AdWords 00:02:00
AdWords Reports in GA 00:01:00
GA Conversion Tracking & Goal Setup 00:07:00
Remarketing Segments in GA 00:13:00
Attribution Models in Google Analytics 00:07:00
Using Scripts
Introduction to AdWords Scripts 00:04:00
404 Link Checker Script 00:07:00
Experiment Results Script 00:07:00
Google Ads Audit Script 00:06:00
AdWords Editor
Introduction and advantages of AdWords Editor over the online interface 00:04:00
Example Uses for AdWords Editor 00:04:00
AdWords Editor – what you can’t do 00:02:00
Competitor Research Tools
Auction Insights displayed graphically 00:17:00
3rd Party Competitor Research Tools -SEMrush 00:16:00
Landing Page Software
Why Use Landing Page Software 00:06:00
Unbounce Walk-through 00:08:00
Tracking integration for landing pages 00:09:00
New Features in 2018/19
Ad Variations 00:06:00
Search Responsive Ads 00:05:00
Life Events Audiences 00:04:00
Custom Intent Audiences 00:04:00


CERTIFICATION

The PDF copy of Certificate of Completion can be claimed at the free of cost. If you need a hardcopy of this certificate, you have to pay an additional payment. The time for PDF certificate turnaround is 24 hours, and for the hardcopy, it is 3-7 working days.



community

Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

What Is In For You:

What our STUDENT says

Based on 812 Reviews

4.8

4.8
8 ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.



Quality assured

100% Money Back Guarantee

In case you’re hesitating, consider our 100% guarantee for this John Academy class. If you find that it hasn't met your expectations, simply drop us a note after you've participated through all the lessons in the class and we’ll refund your entire class fees.



FAQ’s

Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

At John Academy we have prepared a range of frequently asked questions that our students ask prior to joining our courses. We hope you find these questions useful. However, if you have a specific question that is not covered, please contact us.

To enrol onto one of our online courses is very easy. On the course page of the course you are interested in just click on the ‘Add to Cart’ button which will add the course to your shopping cart.  This will then be followed by the checkout screen at which you can enter your payment details. Once your payment has successfully gone through, you will receive instant access to your online course. We will email you your course details and invoice straightaway to the email address you used to sign up.

Yes. With John Academy you will receive instant access to your course, meaning that you can study from anywhere in the world, as long as you have an internet connection. We have students taking our courses in over 80 countries worldwide.

Yes. You can purchase the course for someone else, whether it is a family member or friend. Just be sure to inform us after checkout so we can update the course details accordingly.

John Academy is not like a traditional college or institution where set dates for enrolment exist, we provide online training courses that are completely flexible. With our online training courses you can enrol and start your course at any time. You have complete control over your own learning.

All courses available at John Academy are studied online so you do not need to attend any training venue or classes.

You will receive instant access to your course once you have successfully completed the checkout. We send your login details for the course, along with a receipt for your payment straight away, to the email address used at checkout. Please make sure you therefore use the correct email address at checkout.

If you need help on the course just email our support team who will be able to guide and help you with whatever problem you are facing.

The PDF certificate’s turnaround time is 24 hours and for the hard copy certificate it is 3-9 working days, but it can be longer during busy periods.

At John Academy our courses are online and can be studied your own pace without any strict deadlines for completion throughout the duration of your course subscription.

Most of the courses available here at John Academy require little or no previous knowledge prior to enrolling. Our courses are ideal for beginners and those interested in the subject.

There is no age requirement to join the online training courses here at John Academy. Assuming that you can keep up with the learning material and study at your own pace, you shouldn’t have any problem learning.

Generally, you will receive access to the course for 12 months from the date of joining. Please check the individual course page for more details.

In the unlikely event that you should fail an exam, you will be given an opportunity to retake it.

The majority of our courses conform to the internationally accepted Centre for International Qualifications (CiQ) and Continuing Professional Development (CPD). CiQ and CPD are recognized nationally across the United States and internationally around the world, thus the CiQ & CPD Award should be recognized by academic institutions, public organizations and private companies. Your certificate will contain the John Academy CiQ & CPD Award.

Please use the Contact us page to contact us should you have a specific question which is not answered here.

Original Price $39

2 days left at this price!

TAKE THIS COURSE

$ 39.00Add to cart

100% Money Back Guarantee

© 2022 John Academy All Rights Reserved.