Curriculum
Section 01: Introduction | |||
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Introduction 00:05:00 | ||
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How to Navigate This Course – Watch This Video 00:03:00 | ||
Section 02: Free Taster | |||
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13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 | ||
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Copywriting to Sell 10 Steps you must know 00:06:00 | ||
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14 Step Formula to Writing Great Sales Copy 00:06:00 | ||
Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
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AIDA is not just an Opera! 00:02:00 | ||
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Have you any idea who you are talking to? 00:02:00 | ||
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Who cares what format you use? 00:03:00 | ||
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Hurting? Want someone to heal your pain? 00:02:00 | ||
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I haven’t got time or money for Objections! 00:02:00 | ||
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Don’t worry, there’s always plenty of Scarcity to go round! 00:02:00 | ||
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So, why are YOU reading my Headlines? 00:02:00 | ||
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Why do you always want to know whats in it for you? 00:02:00 | ||
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Endorsements? Pah! Prove it to me! 00:03:00 | ||
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I Guarantee to you that I love Risk! Or do I? 00:02:00 | ||
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Right it Wright to Be Red! or you won’t be Readable! 00:03:00 | ||
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Keep it Simple S…. and throw away your Theasaurus 00:02:00 | ||
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
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Introduction to Copywriting Formulation 00:02:00 | ||
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Starting with AIDA 00:06:00 | ||
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PAS – Problem, Agitation, Solution 00:04:00 | ||
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The 4 Ps 00:03:00 | ||
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QUEST 00:04:00 | ||
Section 05: BASICS: How to Write Headline | |||
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What You Need to Know to Write Great Headlines 00:06:00 | ||
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
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Writing Editing: Can You Write Better Copy? 00:06:00 | ||
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Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 | ||
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Editing Writing: Seven Guidelines for Editing Writing 00:06:00 | ||
Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
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Get Your Copywriting Psychology Right! 00:06:00 | ||
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What are the Eight Universal Motivators? 00:07:00 | ||
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100 Motivations 00:05:00 | ||
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Overcoming Objections… 00:08:00 | ||
Section 08: COPYWRITING FOR Blogging - Web Posts | |||
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Copywriting for Blogs 00:09:00 | ||
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A Simple Formula for Blog Posts 00:04:00 | ||
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Blog Post Copywriting Formula 00:09:00 | ||
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Blog Post Editing Checklist 00:08:00 | ||
Section 09: COPYWRITING FOR Landing Pages | |||
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Copywriting for Landing Pages 00:04:00 | ||
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Copywriting for Testimonials 00:06:00 | ||
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Copywriting for Bullet Points 00:05:00 | ||
Section 10: COPYWRITING FOR Sales Letters | |||
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Five Formulations for Sales Letters 00:03:00 | ||
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The Five Point Sales Letter Formula 00:03:00 | ||
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The Seven Step Copywriting Formula for Sales Letters 00:05:00 | ||
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The Nine Point Formula 00:06:00 | ||
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The 18 Step Sales Letter 00:06:00 | ||
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The 21 Part Sales Letter Formula 00:08:00 | ||
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Bonus: 32 Step Power Copywriting Formula 00:08:00 | ||
Section 11: COPYWRITING FOR Video Sales Letters | |||
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What is a Video Sales Letter 00:03:00 | ||
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How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 | ||
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Video Sales Letter Basics – Some Simple Guidance for Better VSLs 00:04:00 | ||
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Video Sales Letter Outline – with Downloadable Templates 00:07:00 | ||
Section 12: COPYWRITING FOR Email | |||
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Copywriting for Email 00:07:00 | ||
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How to Write Effective Welcome Emails 00:10:00 | ||
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ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 | ||
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Email Copywriting Analysis 1 00:05:00 | ||
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Copywriting Formulas for Email Sequences 00:06:00 | ||
Section 13: COPYWRITING FOR Advertisements | |||
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Copywriting for Advertisements 00:04:00 | ||
Section 14: COPYWRITING FOR Twitter | |||
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Copywriting for Twitter – Engage, Entertain, Be Brief! 00:07:00 | ||
Section 15: COPYWRITING FOR Promotional Videos | |||
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How to Create a High Converting Promotional Video 00:06:00 | ||
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The Promotional Video for This Course Following the Script 00:02:00 | ||
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The Promotional Video – Version 2 00:02:00 | ||
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Promotional Video SlideDeck 00:20:00 | ||
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Promotional Video Script Checklist 00:04:00 | ||
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2018 Update: The Formula for an Effective Promotional Video 00:04:00 | ||
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2018 New Copywriting Course Promo Video 00:03:00 | ||
Section 16: Conclusion and Course Wrap Up | |||
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Conclusion and Course Wrap Up 00:03:00 | ||
Additional File | |||
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Additional File 00:00:00 |
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