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Course Overview

Content writing may be just what you need as a starter job. Use our Content Writing and Copy Writing for SEO and Sales to polish your writing skills.

Content writing is an umbrella term for sales and marketing. You might use copywriting skills for Advertising, Twitter, or email blasts. Find your niche in web content, video, or sales with this jack-of-all-trades Content and Copywriting course. You will learn sales copy, media copy, and ad copy from our Content and Copywriting course.

The Content Writing and Copy Writing for SEO and Sales course is jam-packed with audio and visual exercises and interaction that will arm you with the skills you need to keep your skillets up to date indefinitely. Our tutors will be with you every step of ensuring that you understand the material and pass the final exam with flying colours. You'll also receive a recognised credential that you can use to land your dream job.

Join today and unleash your writing skills!

Learning Outcomes

Who is this course for?

This course is a fresh start for anyone who wants to learn content marketing. You can find jobs such as:

“Storytelling is the most powerful way to put ideas into the world today.”

— Robert McKee

Curriculum

Section 01: Introduction
Introduction 00:05:00
How to Navigate This Course – Watch This Video 00:03:00
Section 02: Free Taster
13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00
Copywriting to Sell 10 Steps you must know 00:06:00
14 Step Formula to Writing Great Sales Copy 00:06:00
Section 03: BASICS: 12 Essential Steps to Great Copy Writing
AIDA is not just an Opera! 00:02:00
Have you any idea who you are talking to? 00:02:00
Who cares what format you use? 00:03:00
Hurting? Want someone to heal your pain? 00:02:00
I haven’t got time or money for Objections! 00:02:00
Don’t worry, there’s always plenty of Scarcity to go round! 00:02:00
So, why are YOU reading my Headlines? 00:02:00
Why do you always want to know whats in it for you? 00:02:00
Endorsements? Pah! Prove it to me! 00:03:00
I Guarantee to you that I love Risk! Or do I? 00:02:00
Right it Wright to Be Red! or you won’t be Readable! 00:03:00
Keep it Simple S…. and throw away your Theasaurus 00:02:00
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks
Introduction to Copywriting Formulation 00:02:00
Starting with AIDA 00:06:00
PAS – Problem, Agitation, Solution 00:04:00
The 4 Ps 00:03:00
QUEST 00:04:00
Section 05: BASICS: How to Write Headline
What You Need to Know to Write Great Headlines 00:06:00
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy
Writing Editing: Can You Write Better Copy? 00:06:00
Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00
Editing Writing: Seven Guidelines for Editing Writing 00:06:00
Section 07: PSYCHOLOGY: The Psychology behind Copywriting
Get Your Copywriting Psychology Right! 00:06:00
What are the Eight Universal Motivators? 00:07:00
100 Motivations 00:05:00
Overcoming Objections… 00:08:00
Section 08: COPYWRITING FOR Blogging - Web Posts
Copywriting for Blogs 00:09:00
A Simple Formula for Blog Posts 00:04:00
Blog Post Copywriting Formula 00:09:00
Blog Post Editing Checklist 00:08:00
Section 09: COPYWRITING FOR Landing Pages
Copywriting for Landing Pages 00:04:00
Copywriting for Testimonials 00:06:00
Copywriting for Bullet Points 00:05:00
Section 10: COPYWRITING FOR Sales Letters
Five Formulations for Sales Letters 00:03:00
The Five Point Sales Letter Formula 00:03:00
The Seven Step Copywriting Formula for Sales Letters 00:05:00
The Nine Point Formula 00:06:00
The 18 Step Sales Letter 00:06:00
The 21 Part Sales Letter Formula 00:08:00
Bonus: 32 Step Power Copywriting Formula 00:08:00
Section 11: COPYWRITING FOR Video Sales Letters
What is a Video Sales Letter 00:03:00
How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00
Video Sales Letter Basics – Some Simple Guidance for Better VSLs 00:04:00
Video Sales Letter Outline – with Downloadable Templates 00:07:00
Section 12: COPYWRITING FOR Email
Copywriting for Email 00:07:00
How to Write Effective Welcome Emails 00:10:00
ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00
Email Copywriting Analysis 1 00:05:00
Copywriting Formulas for Email Sequences 00:06:00
Section 13: COPYWRITING FOR Advertisements
Copywriting for Advertisements 00:04:00
Section 14: COPYWRITING FOR Twitter
Copywriting for Twitter – Engage, Entertain, Be Brief! 00:07:00
Section 15: COPYWRITING FOR Promotional Videos
How to Create a High Converting Promotional Video 00:06:00
The Promotional Video for This Course Following the Script 00:02:00