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Course Overview

Content writing may be just what you need as a starter job. Use our Content Writing and Copy Writing for SEO and Sales to polish your writing skills.

Content writing is an umbrella term for sales and marketing. You might use copywriting skills for Advertising, Twitter, or email blasts. Find your niche in web content, video, or sales with this jack-of-all-trades Content and Copywriting course. You will learn sales copy, media copy, and ad copy from our Content and Copywriting course.

The Content Writing and Copy Writing for SEO and Sales course is jam-packed with audio and visual exercises and interaction that will arm you with the skills you need to keep your skillets up to date indefinitely. Our tutors will be with you every step of ensuring that you understand the material and pass the final exam with flying colours. You'll also receive a recognised credential that you can use to land your dream job.

Join today and unleash your writing skills!

Learning Outcomes

Who is this course for?

This course is a fresh start for anyone who wants to learn content marketing. You can find jobs such as:

“Storytelling is the most powerful way to put ideas into the world today.”

— Robert McKee

Curriculum

Section 01: Introduction
Introduction 00:05:00
How to Navigate This Course – Watch This Video 00:03:00
Section 02: Free Taster
13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00
Copywriting to Sell 10 Steps you must know 00:06:00
14 Step Formula to Writing Great Sales Copy 00:06:00
Section 03: BASICS: 12 Essential Steps to Great Copy Writing
AIDA is not just an Opera! 00:02:00
Have you any idea who you are talking to? 00:02:00
Who cares what format you use? 00:03:00
Hurting? Want someone to heal your pain? 00:02:00
I haven’t got time or money for Objections! 00:02:00
Don’t worry, there’s always plenty of Scarcity to go round! 00:02:00
So, why are YOU reading my Headlines? 00:02:00
Why do you always want to know whats in it for you? 00:02:00
Endorsements? Pah! Prove it to me! 00:03:00
I Guarantee to you that I love Risk! Or do I? 00:02:00
Right it Wright to Be Red! or you won’t be Readable! 00:03:00
Keep it Simple S…. and throw away your Theasaurus 00:02:00
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks
Introduction to Copywriting Formulation 00:02:00
Starting with AIDA 00:06:00
PAS – Problem, Agitation, Solution 00:04:00
The 4 Ps 00:03:00
QUEST 00:04:00
Section 05: BASICS: How to Write Headline
What You Need to Know to Write Great Headlines 00:06:00
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy
Writing Editing: Can You Write Better Copy? 00:06:00
Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00
Editing Writing: Seven Guidelines for Editing Writing 00:06:00
Section 07: PSYCHOLOGY: The Psychology behind Copywriting
Get Your Copywriting Psychology Right! 00:06:00
What are the Eight Universal Motivators? 00:07:00
100 Motivations 00:05:00
Overcoming Objections… 00:08:00
Section 08: COPYWRITING FOR Blogging - Web Posts
Copywriting for Blogs 00:09:00
A Simple Formula for Blog Posts 00:04:00
Blog Post Copywriting Formula 00:09:00
Blog Post Editing Checklist 00:08:00
Section 09: COPYWRITING FOR Landing Pages
Copywriting for Landing Pages 00:04:00
Copywriting for Testimonials 00:06:00
Copywriting for Bullet Points 00:05:00
Section 10: COPYWRITING FOR Sales Letters
Five Formulations for Sales Letters 00:03:00
The Five Point Sales Letter Formula 00:03:00
The Seven Step Copywriting Formula for Sales Letters 00:05:00
The Nine Point Formula 00:06:00
The 18 Step Sales Letter 00:06:00
The 21 Part Sales Letter Formula 00:08:00
Bonus: 32 Step Power Copywriting Formula 00:08:00
Section 11: COPYWRITING FOR Video Sales Letters
What is a Video Sales Letter 00:03:00
How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00
Video Sales Letter Basics – Some Simple Guidance for Better VSLs 00:04:00
Video Sales Letter Outline – with Downloadable Templates 00:07:00
Section 12: COPYWRITING FOR Email
Copywriting for Email 00:07:00
How to Write Effective Welcome Emails 00:10:00
ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00
Email Copywriting Analysis 1 00:05:00
Copywriting Formulas for Email Sequences 00:06:00
Section 13: COPYWRITING FOR Advertisements
Copywriting for Advertisements 00:04:00
Section 14: COPYWRITING FOR Twitter
Copywriting for Twitter – Engage, Entertain, Be Brief! 00:07:00
Section 15: COPYWRITING FOR Promotional Videos
How to Create a High Converting Promotional Video 00:06:00
The Promotional Video for This Course Following the Script 00:02:00
The Promotional Video – Version 2 00:02:00
Promotional Video SlideDeck 00:20:00
Promotional Video Script Checklist 00:04:00
2018 Update: The Formula for an Effective Promotional Video 00:04:00
2018 New Copywriting Course Promo Video 00:03:00
Section 16: Conclusion and Course Wrap Up
Conclusion and Course Wrap Up 00:03:00
Additional File
Additional File 00:00:00


CERTIFICATION

The PDF copy of Certificate of Completion can be claimed at the free of cost. If you need a hardcopy of this certificate, you have to pay an additional payment. The time for PDF certificate turnaround is 24 hours, and for the hardcopy, it is 3-7 working days.



community

Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

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In case you’re hesitating, consider our 100% guarantee for this John Academy class. If you find that it hasn't met your expectations, simply drop us a note after you've participated through all the lessons in the class and we’ll refund your entire class fees.



FAQ’s

Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

At John Academy we have prepared a range of frequently asked questions that our students ask prior to joining our courses. We hope you find these questions useful. However, if you have a specific question that is not covered, please contact us.

To enrol onto one of our online courses is very easy. On the course page of the course you are interested in just click on the ‘Add to Cart’ button which will add the course to your shopping cart.  This will then be followed by the checkout screen at which you can enter your payment details. Once your payment has successfully gone through, you will receive instant access to your online course. We will email you your course details and invoice straightaway to the email address you used to sign up.

Yes. With John Academy you will receive instant access to your course, meaning that you can study from anywhere in the world, as long as you have an internet connection. We have students taking our courses in over 80 countries worldwide.

Yes. You can purchase the course for someone else, whether it is a family member or friend. Just be sure to inform us after checkout so we can update the course details accordingly.

John Academy is not like a traditional college or institution where set dates for enrolment exist, we provide online training courses that are completely flexible. With our online training courses you can enrol and start your course at any time. You have complete control over your own learning.

All courses available at John Academy are studied online so you do not need to attend any training venue or classes.

You will receive instant access to your course once you have successfully completed the checkout. We send your login details for the course, along with a receipt for your payment straight away, to the email address used at checkout. Please make sure you therefore use the correct email address at checkout.

If you need help on the course just email our support team who will be able to guide and help you with whatever problem you are facing.

The PDF certificate’s turnaround time is 24 hours and for the hard copy certificate it is 3-9 working days, but it can be longer during busy periods.

At John Academy our courses are online and can be studied your own pace without any strict deadlines for completion throughout the duration of your course subscription.

Most of the courses available here at John Academy require little or no previous knowledge prior to enrolling. Our courses are ideal for beginners and those interested in the subject.

There is no age requirement to join the online training courses here at John Academy. Assuming that you can keep up with the learning material and study at your own pace, you shouldn’t have any problem learning.

Generally, you will receive access to the course for 12 months from the date of joining. Please check the individual course page for more details.

In the unlikely event that you should fail an exam, you will be given an opportunity to retake it.

The majority of our courses conform to the internationally accepted Centre for International Qualifications (CiQ) and Continuing Professional Development (CPD). CiQ and CPD are recognized nationally across the United States and internationally around the world, thus the CiQ & CPD Award should be recognized by academic institutions, public organizations and private companies. Your certificate will contain the John Academy CiQ & CPD Award.

Please use the Contact us page to contact us should you have a specific question which is not answered here.

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