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Description

With over 10 years of experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition.  The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.

The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.

I provide insights and Google Ads tools you can use for your eCommerce business.  This includes:

  • Building a strategic campaign structure to make the most of the Google Ads console
  • Utilising Dynamic Search Campaigns to leverage long-tail traffic and keep costs low
  • Setting up Search Campaigns to best target category traffic
  • Implementing dynamic ad customisers to create hyper-relevant ads for searchers
  • Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.
  • Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns

We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.

Benefits you will get?

  • Affordable, engaging & premium-quality e-learning study materials
  • Internationally recognized accredited qualification
  • Access to course content on mobile, tablet or desktop from anywhere anytime
  • Personalized learning – Learn at your own pace, time and place
  • A vast array of fascinating subjects
  • Regularly updated contents
  • Dedicated support team working 24/7

What you’ll learn

  • Run Google Ads campaigns for eCommerce sites like a pro!

Requirements:

  • Anyone with any academic background can enrol into this course.
  • A device with an active internet connection

Certification:

Getting the certificate is easy. After Completion, get the PDF certificate within 24 hours at only $25.99. For the Hard copy, the amount is $40.99 and it will reach to you within 37 working day.

Curriculum

Ecommerce for AdWords Campaigns
1. Introduction123 00:01:00
2. Ecommerce Campaign Structure 00:07:00
3. Dynamic Search Ads 00:02:00
4. Search Campaigns 00:02:00
5. Ad Customisers 00:01:00
6. Google Shopping Campaign Structure Setup 00:03:00
7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00
8. 404 Error Checking Scrip 00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
9. Background to ecommerce tracking reports 00:03:00
10. Setup for ecommerce tracking 00:04:00
11. Ecommerce Reports Review in Google Analytics 00:07:00
Product Feeds for AdWords
12. The Future of Google Shopping 00:03:00
13. Background to Product Feeds 00:08:00
14. Google Merchant Centre Walk-through 00:06:00
15. Feed Policy & Troubleshooting Issues 00:03:00
16. Optimising Feed Quality 00:07:00
17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00


CERTIFICATION

The PDF copy of Certificate of Completion can be claimed at the free of cost. If you need a hardcopy of this certificate, you have to pay an additional payment. The time for PDF certificate turnaround is 24 hours, and for the hardcopy, it is 3-7 working days.



community

Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

What Is In For You:

What our STUDENT says

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FAQ’s

Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

At John Academy we have prepared a range of frequently asked questions that our students ask prior to joining our courses. We hope you find these questions useful. However, if you have a specific question that is not covered, please contact us.

To enrol onto one of our online courses is very easy. On the course page of the course you are interested in just click on the ‘Add to Cart’ button which will add the course to your shopping cart.  This will then be followed by the checkout screen at which you can enter your payment details. Once your payment has successfully gone through, you will receive instant access to your online course. We will email you your course details and invoice straightaway to the email address you used to sign up.

Yes. With John Academy you will receive instant access to your course, meaning that you can study from anywhere in the world, as long as you have an internet connection. We have students taking our courses in over 80 countries worldwide.

Yes. You can purchase the course for someone else, whether it is a family member or friend. Just be sure to inform us after checkout so we can update the course details accordingly.

John Academy is not like a traditional college or institution where set dates for enrolment exist, we provide online training courses that are completely flexible. With our online training courses you can enrol and start your course at any time. You have complete control over your own learning.

All courses available at John Academy are studied online so you do not need to attend any training venue or classes.

You will receive instant access to your course once you have successfully completed the checkout. We send your login details for the course, along with a receipt for your payment straight away, to the email address used at checkout. Please make sure you therefore use the correct email address at checkout.

If you need help on the course just email our support team who will be able to guide and help you with whatever problem you are facing.

The PDF certificate’s turnaround time is 24 hours and for the hard copy certificate it is 3-9 working days, but it can be longer during busy periods.

At John Academy our courses are online and can be studied your own pace without any strict deadlines for completion throughout the duration of your course subscription.

Most of the courses available here at John Academy require little or no previous knowledge prior to enrolling. Our courses are ideal for beginners and those interested in the subject.

There is no age requirement to join the online training courses here at John Academy. Assuming that you can keep up with the learning material and study at your own pace, you shouldn’t have any problem learning.

Generally, you will receive access to the course for 12 months from the date of joining. Please check the individual course page for more details.

In the unlikely event that you should fail an exam, you will be given an opportunity to retake it.

The majority of our courses conform to the internationally accepted Centre for International Qualifications (CiQ) and Continuing Professional Development (CPD). CiQ and CPD are recognized nationally across the United States and internationally around the world, thus the CiQ & CPD Award should be recognized by academic institutions, public organizations and private companies. Your certificate will contain the John Academy CiQ & CPD Award.

Please use the Contact us page to contact us should you have a specific question which is not answered here.

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