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Conversion Tracking for Digital Marketing

4.8( 9 REVIEWS )


Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to set up tracking according to best practice and use tracking to analyze marketing campaigns.

We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These include Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking,  and more.

The course is recorded inside the actual marketing platforms and tools, walking you through how to set up everything you need. After completing the course, you will already have set up all your tracking according to best practice as I walk you through it during the course. After completion, you will also have a thorough understanding of different tracking techniques and options available to you.

Benefits you will get

  • Affordable, engaging & premium-quality e-learning study materials
  • Assessment through Tests and Quizzes and instant result
  • Internationally recognized accredited qualification
  • Access to course content on mobile, tablet or desktop from anywhere anytime
  • Personalized learning – Learn at your own pace, time and place
  • A vast array of fascinating subjects
  • Regularly updated contents
  • Dedicated support team working 24/7


  • Anyone with any academic background can enroll into this course.
  • A device with an active internet connection


We assess our learners through quizzes or multiple choice test. This test will be assessed automatically and immediately to give you an instant result.


The PDF copy of Certificate of Completion can be claimed at the free of cost. If you need a hardcopy of this certificate, you have to pay an additional payment. The time for PDF certificate turnaround is 24 hours, and for the hardcopy, it is 3-7 working days.

Course Curriculum

UTM Parameters - what are they and how to use them
UTM Parameters explained 00:07:00
Setting up UTM Parameters 00:08:00
Tracking UTM’s in GA 00:06:00
Value Track Parameters 00:04:00
Tracking Pixels & Conversion Tracking
Understanding Tracking Pixels 00:02:00
Facebook Conversion Tracking 00:16:00
Linkedin conversion Tracking 00:05:00
Adding Pixels to your Website 00:07:00
Google Analytics for AdWords Managers
The Advantages of Linking Google Analytics with AdWords 00:04:00
Linking Google Analytics & Google Ads 00:02:00
Understand Google Ads Reports within Google Analytics 00:01:00
GA Conversion Tracking & Goal Setup 00:07:00
Remarketing Segments in GA 00:13:00
Attribution Models in Google Analytics 00:07:00
Call Tracking
Introduction to Call Tracking 00:06:00
How does call tracking work & key benefits 00:06:00
Avanser Walk-through 00:02:00
Integrating Call Tracking with Google Analytics 00:06:00
3rd Party Landing Page Tracking
Tracking integration for landing pages 00:09:00
Google Tag Manager (GTM)
What is Google Tag Manager 00:05:00
Review of GTM interface and Setting up GTM 00:04:00
Adding Tracking with Tags in GTM 00:08:00
Google Tag Assistant – Debugging Tracking Issues 00:03:00
Event Tracking with GTM 00:14:00
Event Tracking Reports in Google Analytics 00:05:00
Dashboarding & Reporting with Google Data Studio
A concise introduction to Google Data Studio 00:05:00
GDS – Similar Products in the marketplace 00:06:00
GDS – Pros & Cons 00:02:00
Part 1 Working with a Google Data Studio Template Fature Overview 00:05:00
Part 2 Working with a GDS Template 00:02:00
Part 3 Working with GDS – Dimensions, Metrics and Filters 00:06:00
Part 4 Working with GDS – the 00:09:00
Part 5 Workingwith GDS – calculated fields (Advanced) 00:04:00
GDS – Sharing Options 00:06:00
datastudiotemplates.com – A Marketplace for Templates 00:04:00

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