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Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to set up tracking according to best practice and use tracking to analyze marketing campaigns.

We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These include Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking,  and more.

The course is recorded inside the actual marketing platforms and tools, walking you through how to set up everything you need. After completing the course, you will already have set up all your tracking according to best practice as I walk you through it during the course. After completion, you will also have a thorough understanding of different tracking techniques and options available to you.

Benefits you will get

  • Affordable, engaging & premium-quality e-learning study materials
  • Assessment through Tests and Quizzes and instant result
  • Internationally recognized accredited qualification
  • Access to course content on mobile, tablet or desktop from anywhere anytime
  • Personalized learning – Learn at your own pace, time and place
  • A vast array of fascinating subjects
  • Regularly updated contents
  • Dedicated support team working 24/7


  • Anyone with any academic background can enroll into this course.
  • A device with an active internet connection


We assess our learners through quizzes or multiple choice test. This test will be assessed automatically and immediately to give you an instant result.


Getting the certificate is easy. After Completion, get the PDF certificate within 24 hours at only $25.99. For the Hard copy, the amount is $40.99 and it will reach to you within 37 working day.


UTM Parameters - what are they and how to use them
UTM Parameters explained 00:07:00
Setting up UTM Parameters 00:08:00
Tracking UTM’s in GA 00:06:00
Value Track Parameters 00:04:00
Tracking Pixels & Conversion Tracking
Understanding Tracking Pixels 00:02:00
Facebook Conversion Tracking 00:16:00
Linkedin conversion Tracking 00:05:00
Adding Pixels to your Website 00:07:00
Google Analytics for AdWords Managers
The Advantages of Linking Google Analytics with AdWords 00:04:00
Linking Google Analytics & Google Ads 00:02:00
Understand Google Ads Reports within Google Analytics 00:01:00
GA Conversion Tracking & Goal Setup 00:07:00
Remarketing Segments in GA 00:13:00
Attribution Models in Google Analytics 00:07:00
Call Tracking
Introduction to Call Tracking 00:06:00
How does call tracking work & key benefits 00:06:00
Avanser Walk-through 00:02:00
Integrating Call Tracking with Google Analytics 00:06:00
3rd Party Landing Page Tracking
Tracking integration for landing pages 00:09:00
Google Tag Manager (GTM)
What is Google Tag Manager 00:05:00
Review of GTM interface and Setting up GTM 00:04:00
Adding Tracking with Tags in GTM 00:08:00
Google Tag Assistant – Debugging Tracking Issues 00:03:00
Event Tracking with GTM 00:14:00
Event Tracking Reports in Google Analytics 00:05:00
Dashboarding & Reporting with Google Data Studio
A concise introduction to Google Data Studio 00:05:00
GDS – Similar Products in the marketplace 00:06:00
GDS – Pros & Cons 00:02:00
Part 1 Working with a Google Data Studio Template Fature Overview 00:05:00
Part 2 Working with a GDS Template 00:02:00
Part 3 Working with GDS – Dimensions, Metrics and Filters 00:06:00
Part 4 Working with GDS – the 00:09:00
Part 5 Workingwith GDS – calculated fields (Advanced) 00:04:00
GDS – Sharing Options 00:06:00 – A Marketplace for Templates 00:04:00


The PDF copy of Certificate of Completion can be claimed at the free of cost. If you need a hardcopy of this certificate, you have to pay an additional payment. The time for PDF certificate turnaround is 24 hours, and for the hardcopy, it is 3-7 working days.


Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

What Is In For You:

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In case you’re hesitating, consider our 100% guarantee for this John Academy class. If you find that it hasn't met your expectations, simply drop us a note after you've participated through all the lessons in the class and we’ll refund your entire class fees.


Your learning doesn’t end after the course ends. Work on your plans, discuss with your classmates and get real-time feedback from qualified trainers.

At John Academy we have prepared a range of frequently asked questions that our students ask prior to joining our courses. We hope you find these questions useful. However, if you have a specific question that is not covered, please contact us.

To enrol onto one of our online courses is very easy. On the course page of the course you are interested in just click on the ‘Add to Cart’ button which will add the course to your shopping cart.  This will then be followed by the checkout screen at which you can enter your payment details. Once your payment has successfully gone through, you will receive instant access to your online course. We will email you your course details and invoice straightaway to the email address you used to sign up.

Yes. With John Academy you will receive instant access to your course, meaning that you can study from anywhere in the world, as long as you have an internet connection. We have students taking our courses in over 80 countries worldwide.

Yes. You can purchase the course for someone else, whether it is a family member or friend. Just be sure to inform us after checkout so we can update the course details accordingly.

John Academy is not like a traditional college or institution where set dates for enrolment exist, we provide online training courses that are completely flexible. With our online training courses you can enrol and start your course at any time. You have complete control over your own learning.

All courses available at John Academy are studied online so you do not need to attend any training venue or classes.

You will receive instant access to your course once you have successfully completed the checkout. We send your login details for the course, along with a receipt for your payment straight away, to the email address used at checkout. Please make sure you therefore use the correct email address at checkout.

If you need help on the course just email our support team who will be able to guide and help you with whatever problem you are facing.

The PDF certificate’s turnaround time is 24 hours and for the hard copy certificate it is 3-9 working days, but it can be longer during busy periods.

At John Academy our courses are online and can be studied your own pace without any strict deadlines for completion throughout the duration of your course subscription.

Most of the courses available here at John Academy require little or no previous knowledge prior to enrolling. Our courses are ideal for beginners and those interested in the subject.

There is no age requirement to join the online training courses here at John Academy. Assuming that you can keep up with the learning material and study at your own pace, you shouldn’t have any problem learning.

Generally, you will receive access to the course for 12 months from the date of joining. Please check the individual course page for more details.

In the unlikely event that you should fail an exam, you will be given an opportunity to retake it.

The majority of our courses conform to the internationally accepted Centre for International Qualifications (CiQ) and Continuing Professional Development (CPD). CiQ and CPD are recognized nationally across the United States and internationally around the world, thus the CiQ & CPD Award should be recognized by academic institutions, public organizations and private companies. Your certificate will contain the John Academy CiQ & CPD Award.

Please use the Contact us page to contact us should you have a specific question which is not answered here.

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